FIRECRACKER MARKETING IS AN AWARD-WINNING SOCIAL MEDIA AND DIGITAL MARKETING AGENCY, CREATED BY TWO WOMEN WHO HAVE BEEN TOLD THEIR WHOLE LIVES THAT THEY ARE “FIRECRACKERS.”
With 30+ combined years of both in-house and agency marketing experience, these two Firecrackers decided to branch out on their own.
(POP THE BUBBLY)
They founded a digital communications firm that was designed to be a modern iteration of the traditional agency model in which they were brought up. Together, they created a company that offered the structure and strategic skill of larger, established agencies, but with the flexibility, creativity, passion and retention more aligned with a boutique firm. We’re a group of hard-working professionals and experts in our field who are passionate about what we do and the clients we work with.
If you want to work with a dynamic, fiery team who will go above and beyond for your brand, drop us a line at info@firecrackermktg.com
Meet the leadership team
Sarah Archer
Founder & CEO
Specializing in comprehensive digital campaigns with thoughtful, compelling storytelling, Sarah has over 15 years of experience in the hospitality, travel, F&B and lifestyle sectors, working in multiple markets across the US with a diverse list of clients. Sarah has spent the majority of her career in Los Angeles, where she handled public relations, digital marketing and social media for award-winning restaurant groups and hotels such as Death & Co, Serafina, Dunkin’, Kimpton, Hyatt and Accor. She has also spent time working in-house for one of the largest independent restaurant groups in the Southeast. Not only limiting herself to the world of hospitality, Sarah has also worked with a variety of retail and lifestyle brands, including Mountain Valley Water, Le Creuset, New Balance and ALO Yoga.
Sarah currently resides in Nashville, Tennessee, with frequent visits to her other “home bases” of Los Angeles, New Orleans, and Florence, Italy. In her spare time, she can be found exploring the world with her dogs Dodger & Scully, learning Italian, or cheering on the Los Angeles Dodgers.
Hannah Best
Founder & President
Hannah Best is an experienced communications professional who has worked across luxury, lifestyle, hospitality, wine/spirits and CPG brands for 10+ years in a variety of capacities. She’s a lifelong agency gal who has been classically trained in the art of strategy development, pivoting said strategy as needed and making it work (or die trying! Just kidding… not really.) She got her start in alcohol marketing, quite literally beginning as a tasting room attendant in a family-owned winery to running international campaigns for large wine and spirits brands and has continued to expand on her love for beverage marketing at Firecracker. She also has an extensive background in influencer marketing across a variety of industries, providing both strategy and guidance for clients and creators alike.
When she’s not working, she can most likely be found at a sports bar or sporting event cheering on her favorite NorCal based teams (yes, the Raiders and A’s still count as Bay Area teams, don’t get her started), playing Masters Water Polo or hopping around town with her husband and two rescue pups, Benji & Boomer. Hannah is currently located in Sacramento, CA.
Tricia Higbee
Director & Partner
Tricia is a seasoned marketing professional with over seven years of experience working in-house for some of Nashville's biggest bars, restaurants and music venues. After many years (and a few late nights) working under the bright lights on Broadway, Trish was eager and excited to join the Firecracker Team and delve deeper into representing brands in the digital space. Trish has a passion for brands with a thoughtful backstory and strives to translate those stories to followers through a screen in a meaningful way. A connector of people and passions, Tricia enjoys fostering strategic relationships that lift everyone up through the process.
Tricia’s past & current clients include everything from start-up spirit brands, multi-facetted hospitality groups and world-famous bars & restaurants such as Please Don't Tell, Marc Forgione Restaurants, Apres Cru Hospitality, Mountain Valley Spring Water, Rye & Sons Whiskey and the list goes on. When she's not dreaming up clever captions or activations for clients, you can find Trish drinking a beer on a patio with her pups or bobbing her head (a bit too intensely for someone of her age) at her boyfriend's rock shows. .
Meet the team
The Firecracker team is comprised of dreamers, doers, creatives and strategists. Our 11 social media and digital experts expand across the US and have a diverse variety of skillsets and client backgrounds. From leading the marketing of an award-winning restaurant group to waking up at 4am for a wine influencer event to growing the most followed bar on Instagram, we’ve done it all. We promise.
We don’t call each other a “work-family” (because that’s weird), but we are a team, and a damn good one. We work diligently, authentically and honestly for our clients, and while we love what we do, we know that work is not the only thing that defines us. We’re a team that pushes each other to be our best selves, in and outside of the workplace.
Wanna add a little spark to your team?
