HOTEL OPENING SOCIAL MEDIA STRATEGY CASE STUDY: Downright Austin

Jul 14

Construction is over, branding is in place, opening dates are being set. Your hotel is finally getting ready to open and it’s time to get the community excited and informed. There’s no better way to promote your hotel than a strategic social media rollout and launch. Firecracker Marketing has extensive expertise in developing social media strategies for hotels seeking an impactful, successful and intentional opening, from the before you even open your doors.

A great example of our hotel opening social media strategy work is with the Downright Austin, a Renaissance Hotel located in the heart of ATX.

hotel opening digital marketing — Now open, baby!

In late 2023, Downright Austin brought on Firecracker Marketing to craft a social media strategy aimed at making a splash in the crowded Austin hotel market, coinciding with the hotel's grand re-opening for the spring of 2024. Our collaborative efforts centered around creating a visually engaging and cohesive feed, alongside innovative social initiatives to enhance reach, impressions, engagement, and follower growth.

We developed a comprehensive opening social media strategy that encompassed a bright, colorful aesthetic that reflected the hotel’s eclectic interior, paired with creative activations and partnerships that established the hotel firmly within the local community. To further elevate the brand’s voice and engagement, we implemented cheeky “keep Austin weird”-style captions and multi-part Stories, encouraging active user interaction.

The overall strategy not only amplified Downright Austin’s visibility but also propelled its follower growth, with a net increase almost 6k followers and 1M impressions in the first year, positioning Downright Austin as a standout brand in the competitive hospitality market. In our continued work a year post-opening, we’ve continued to grow the social media accounts consistently, develop fun, thoughtful brand activations and build the brand across the digital space.

If you’re interested in learning about our digital marketing capabilities for a hotel opening, visit our contact page or reach out to the Firecracker Marketing team at info@firecrackermktg.com.